Victorias Secret Company Profile

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Victorias Secret Company Profile

Victorias Secret Facts

Victorias Secret is a retail marketer of women’s clothing and beauty products, but is most recognizable as a marketer of lingerie. The company was founded in San Francisco, California, USA in 1977 by Roy Raymond, who sold it in 1982 to The Limited Inc., and it is now owned by the successor Limited Brands company.

Since the takeover the company has been based in Columbus, Ohio though it has at times sought to foster an image of being British. Raymond eventually committed suicide in 1993, jumping off the Golden Gate Bridge.

Victorias Secret Leadership

Leslie H. Wexner, Chief Executive Officer

Victorias Secret Corporate Headquarters

Three Limited Parkway, Columbus, Ohio 43230

Victorias Secret Mission Statement

“Limited Brands is committed to building a family of the world’s best fashion brands in order to create sustained growth of shareholder value.”

Victorias Secret Sales

Victorias Secret had sales of more than US$2.4 billion through their 900 retail stores in the United States in 2005. All stores of Limited Brands are corporately owned. Victorias Secret products are also available through the catalogue business, Victorias Secret Direct, with sales of approximately US$870 million.

The company gained notoriety in the 1990s after it began to use supermodels in their advertising and fashion shows; prominent supermodels featured by Victorias Secret include Alessandra Ambrosio, Tyra Banks, Gisele Bündchen, Laetitia Casta, Adriana Lima, Karolina Kurkova, Petra Nemcova, Frederique van der Wal, Heidi Klum and Tricia Helfer. Victoria’s Secret has a flag-ship store in New York City’s Herald Square.

Victorias Secret Critics

The brand has been heavily criticized by religious groups such as the American Decency Association and feminist groups such as whatisvictoriassecret.com for their alleged use of “soft porn” advertising. The brand has also come under attack by various environmental groups, such as Victoria’s Dirty Secret, who claim that most of Victorias Secret mail order catalogues, which are not made of recycled paper, are never read and contribute to deforestation.

 

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