Lane Bryant Company Profile

About Lane Bryant

Lane Bryant is America’s most widely recognized name in plus-size specialty fashion. With over 700 stores in 46 states and annual revenues of 974 million, Lane Bryant is the nation’s largest women’s plus-size clothing store.

Lane Bryant provides stylish, high-quality fashion for plus-size women in sizes 14-28. Lane Bryant offers a wide selection of apparel from career to casual as well as a collection of accessories, hosiery and intimate apparel.

Lane Bryant Leadership

Dorrit J. Bern,Chief Executive Officer

Lane Bryant Headquarters

450 Winks Lane, Bensalem, PA 19020

Lane Bryant History

1900

Lena Bryant founded Lane Bryant in New York as the first women’s apparel retailer in America devoted exclusively to plus-sizes.

1900s–1980s

The first Lane Bryant store opened on Fifth Avenue in New York City in 1904. Lane Bryant eventually grew to 222 stores nationwide, offering a wide selection of fashion apparel. In 1982, The Limited, Inc. acquired Lane Bryant. During a period of rapid expansion, Lane Bryant grew to 720 stores.

1990s

Lane Bryant’s progressive new marketing and promotional efforts focused on the celebration and empowerment of women. In 1997, Lane Bryant held its first-ever fall fashion show in New York City and chose the winner of its national Search for Real Women campaign. Fashion shows continued through 2003.

2001

On August 16, Charming Shoppes acquired America’s number-one women’s plus-size specialty apparel provider, Lane Bryant, with 651 stores.

2003

Lane Bryant’s existing Web site, lanebryant.com, began e-commerce activity.

2004

Online shopping at lanebryant.com grows. The number of unique visitors reached 15.5 million.

2004

Lane Bryant returned to the Big Apple, celebrating more than 100 years in business by opening a store at 7 West 34th Street in Manhattan.